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Essentials of services marketing

Author
  • Lovelock, Christopher
Additional Author(s)
  • Wirtz, Jochen
  • Chew, Patricia
Publisher
Singapore: Prentice Hall, 2009
Language
English
ISBN
9810679955
Series
Subject(s)
  • MARKETING
  • SERVICE INDUSTRIES-MARKETING
Notes
  • Glossary: p. 541 - 547
. Bibliography. Index: p. 553 - 567
Abstract
-
Physical Dimension
Number of Page(s)
xxxii, 567 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00196/10Res - 338.470688 Lov ELibrary - 8th FloorAvailable
2.02888/10- 338.470688 Lov ELibrary - 7th FloorAvailable
3.02889/10- 338.470688 Lov ELibrary - 7th FloorAvailable

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