Pengaruh penggunaan celebrity endorser Maia Estianty dalam iklan dove sisterhood versi 'Amazing single mom' di televisi terhadap efek kognitif wanita di Surabaya

Author

• Khoe, Sisye Jeane Kurniawan

Additional Author(s)

-

Publisher

Surabaya: Fakultas Ilmu Komunikasi, Jur. Ilmu Komunikasi UK Petra, 2010

Language

Indonesian

ISBN

-

Series

Skripsi No. 10100566/KOM/2010

Subject(s)

• MASS MEDIA
• TELEVISION ADVERTISING
• COMMUNICATION
• COMMUNICATION IN MARKETING

Notes

• Appendix : p. 90 - 126

Bibliography : p. 90 - 93

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 126 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03386/10	(T) 302.23 Kho P	Library - 8th Floor	Unavailable : Removed