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Analisa efektivitas konsep brand activation SBO TV dengan tema 'SBO Teen Superstar' di Surabaya

Author
  • Suryajaya, Cheryl Anlingria
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2010
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020153/MAN/2010
Subject(s)
  • BRAND CHOICE
  • CONSUMERS-RESEARCH
  • PROMOTIONS
  • MARKETING-MANAGEMENT
Notes
  • Appendix : p. 78 - 148
Bibliography : p. 76 - 77
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 148 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00529/11(T) 658.8343 Sur A-Unavailable : Removed

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