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Pengaruh source credibility Sherina Munaf sebagai celebrity endorser dalam pembentukan brand image Maybelline New York dilihat dari persepsi audience
Author
Sabrina P.
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2011
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020277/MAN/2011
Subject(s)
ADVERTISING
COMMUNICATION IN MARKETING
BRAND IMAGE
Notes
Appendix: p. 69 - 87
. Bibliography: p. 66 - 68.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 87 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00633/12
(T) 659.1 Sab P
Library - 8th Floor
Unavailable : Removed
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