Advertising and promotion : an integrated marketing communications perspective

Author

• Belch, George E.

Additional Author(s)

• Belch, Michael A.

Publisher

New York: McGraw-Hill/Irwin , 2012

Language

English

ISBN

9780071314404

Series

Subject(s)

• SALES PROMOTION
• ADVERTISING
• ADVERTISING-NEW PRODUCTS
• COMMUNICATION IN MARKETING

Notes

• Glossary: p.708 - 720

. Bibliography: p.791 - 744. Index: p.748 - 769

Abstract

-

Physical Dimension

Number of Page(s)

xxxv, 790 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02270/12	659.1 Bel A	Library - 7th Floor	Available