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Basic marketing : a global-managerial approach 16th ed.

Author
  • Cannon, Joseph P.
Additional Author(s)
  • Perreault, William D.
  • McCarthy, E. Jerome
Publisher
Boston, Massachusetts: McGraw-Hill/Irwin , 2008
Language
English
ISBN
9780071277471
Series
Subject(s)
  • MARKETING
  • MARKETING-MANAGEMENT
Notes
  • Glossary
Bibliography: p. 723 - 790. Index
Abstract
-
Physical Dimension
Number of Page(s)
xxxvi, 790 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02972/12658.8 Can BLibrary - 7th FloorAvailable

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