Good works ! : marketing and corporate initiatives that build a better world...and the bottom line

Author

• Kotler, Philip

Additional Author(s)

• Hessekiel, David
• Lee, Nancy R.

Publisher

Hoboken, New Jersey: John Wiley & Sons , 2012

Language

English

ISBN

9781118206683

Series

-

Subject(s)

• MARKETING--SOCIAL ASPECTS
• SOCIAL RESPONSIBILITY OF BUSINESS
• RELATIONSHIP MARKETING

Notes

Index: p. 277 - 282

Abstract

-

Physical Dimension

Number of Page(s)

vi, 282 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03016/12	658.802 Kot G	Library - 7th Floor	Available