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The Brand gap : how to bridge the distance between business strategy and design
Author
Neumeier, Marty
Additional Author(s)
-
Publisher
Beverly, CA: New Riders, 2006
Language
English
ISBN
9780321348104
Series
-
Subject(s)
BRANDING (MARKETING)
ADVERTISING
BRAND NAME PRODUCTS
Notes
Glossary: p. 159 - 179
Bibliography: p. 181. Index: p. 191 - 193
Abstract
-
Physical Dimension
Number of Page(s)
194 p.
Dimension
20 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00368/13
658.827 Neu B
Library - 7th Floor
Available
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