The 22 Immutable laws of branding : how to build a product or service into a world-class brand

Author

• Ries, Al

Additional Author(s)

• Ries, Laura

Publisher

New York: HarperCollins Publishers, 2002

Language

English

ISBN

9780060007737

Series

-

Subject(s)

• ADVERTISING
• BRANDING (MARKETING)

Notes

Index: p. 237 - 255

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 255 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00367/13	658.827 Rie T	Library - 7th Floor	Available