Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Bank marketing : a guide to strategic planning
Author
Reidenbach, R. Eric
Additional Author(s)
Pitts, Robert E.
Publisher
Englewood, New Jersey: Prentice-Hall, 1986
Language
English
ISBN
-
Series
-
Subject(s)
BANK MARKETING
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
ix, 245 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02051/90
658.8093321 Rei B
-
Available
Similar Collection
by author or subject
Developing new banking products
Pengaruh customer value, service quality dan brand experience terhadap competitive advantage pada Bank Danamon di Surabaya melalui brand image dan brand trust sebagai media intervening
Peranan pengembangan produk dan promosi dalam upaya meningkatkan penghimpunan dana tabungan PT Bank "X" di Surabaya
Pemasaran jasa-jasa keuangan
Pengantar pemasaran bank
Strategi pemasaran ATM Lippo Bank Tidar terhadap peningkatan jumlah nasabahnya
Kajian strategi bersaing produk di bank-bank swasta Surabaya
Building societies in the financial services industry