Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The strategic and operational planning of marketing
Author
Greenley, Gordon E.
Additional Author(s)
-
Publisher
London: 1986
Language
English
ISBN
-
Series
The McGraw-Hill marketing series
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xii, 252 p.
Dimension
25 cm
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00185/90
658.8 Gre S
Library - 7th Floor
Available
2.
02498/87
658.8 Gre S
-
Available
Similar Collection
by author or subject
Basic marketing
Destination branding "Surabaya as a city of business" (brand communication)
Analisis strategi penjualan produk P.A.C PT. Martina Bertho (distributor PT. Sari Ayu Indonesia)
Brand audit merek rumah makan Hongkong noodle
Principles of marketing
Analisa penjualan berdasarkan territory management pada PT. Kimia Farma trading and distribution di Surabaya
Analisa pengaruh product, price, dan place terhadap keputusan pembelian di circle K Surabaya
Pengaruh retail mix terhadap minat beli ulang konsumen department store di Tunjungan Plaza Surabaya