Cases in advertising and communications management 3rd ed

Author

• Greyser, Stephen A.

Additional Author(s)

• Kopp, Robert J.

Publisher

Englewood Cliffs, New Jersey: Prentice-Hall, 1992

Language

English

ISBN

0131175084

Series

Subject(s)

• ADVERTISING-UNITED STATES-COMMUNICATION SYSTEMS-CASE STUDIES
• ADVERTISING-UNITED STATES-MANAGEMENT-CASE STUDIES

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 681 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03960/94	659.1 Gre C	-	Available