Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Contemporary advertising 3rd ed
Author
Bovee, Courtland L.
Additional Author(s)
Arens, William F.
Publisher
Homewood, Illinois: Irwin, 1989
Language
English
ISBN
0256065195
Series
Subject(s)
ADVERTISING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 662 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01014/95
659.1 Bov C
Library - 7th Floor
Available
Similar Collection
by author or subject
Perancangan komunikasi visual promo sekolah disc jokey dsx dj course surabaya
Perancangan visual branding kota Samarinda-Kalimantan Timur
Tingkat pengetahuan masyarakat Surabaya mengenai iklan early bird di media komunikasi
Kleppner's advertising procedure
Perancangan buku panduan membuat kreasi pernak-pernik beserta media penunjangnya
Perancangan desain grafis untuk periklanan pariwisata planet fantasi kenpark (kenjeran panorama ria keluarga) d/h pantai ria
Analisa pengaruh celebrity endorsement credibility pada iklan pocari sweat terhadap brand image dan attitude towards the brand
Perancangan buku cerita bergambar pengetahuan 'Aksara dan Huruf Lontara' bagi anak berusia 5-8 tahun di kota Makassar