Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Contemporary advertising 3rd ed

Author
  • Bovee, Courtland L.
Additional Author(s)
  • Arens, William F.
Publisher
Homewood, Illinois: Irwin, 1989
Language
English
ISBN
0256065195
Series
Subject(s)
  • ADVERTISING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 662 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01014/95659.1 Bov CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Penggunaan trotoar sebagai sarana berjalan kaki
Meningkatkan volume penjualan paint protection pada Ultimate Shine dengan melakukan edukasi pasar dan pendekatan ke sejumlah komunitas pecinta mobil di Surabaya
Nontraditional media in marketing and advertising
Contemporary advertising
Perancangan promosi rumah makan vegetarian komunitas IVS di Surabaya
Analisis penilaian penonton atas iklan mie sedap dengan bintang iklan grup musik padi di tv (studi kasus terhadap 200 penonton di Surabaya)
Perancangan promosi visual Grand Ocean Restaurant
Brands, Consumers, Symbols and Research