Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Contemporary advertising 3rd ed
Author
Bovee, Courtland L.
Additional Author(s)
Arens, William F.
Publisher
Homewood, Illinois: Irwin, 1989
Language
English
ISBN
0256065195
Series
Subject(s)
ADVERTISING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 662 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01014/95
659.1 Bov C
Library - 7th Floor
Available
Similar Collection
by author or subject
Perancangan komunikasi visual dalam rangka promosi playboy modern bakery di lokasi baru plasa tunjungan I dn III Surabaya
Perancangan destination branding untuk Kampoeng Batik Jetis Kabupaten Sidoarjo
Perancangan brand awareness majalah glow melalui sarana promosi di Surabaya
Perancangan iklan promosi harvest movie land
Ogilvy on advertising
Perancangan komunikasi visual pada SOA bookstore
Perancangan komunikasi visual iklan layanan masyarakat tentang kesehatan leher rahim
Integrated advertising, promotion, and marketing communications