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Consumer behavior : basic findings and management implications

Author
  • Zaltman, Gerald
Additional Author(s)
  • Wallendorf, Melanie
Publisher
New York: 1979
Language
English
ISBN
-
Series
The Wiley series in marketing
Subject(s)
  • CONSUMER BEHAVIOR
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 567 p.
Dimension
23 cm
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02255/84658.834 Zal C-Available

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