Consumer behavior : basic findings and management implications

Author

• Zaltman, Gerald

Additional Author(s)

• Wallendorf, Melanie

Publisher

New York: 1979

Language

English

ISBN

-

Series

The Wiley series in marketing

Subject(s)

• CONSUMER BEHAVIOR

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 567 p.

Dimension

23 cm

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02255/84	658.834 Zal C	-	Available