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Consumer behavior : concepts and applications 4th ed

Author
  • Loudon, David L
Additional Author(s)
  • Bitta, Albert J. Della
Publisher
New York: 1993
Language
English
ISBN
0071125116
Series
McGraw-Hill series in marketing
Subject(s)
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR-UNITED STATES-CASE STUDIES
Notes
-
Abstract
Bibliography: p. 733-782
Physical Dimension
Number of Page(s)
xxiii, 788 p.
Dimension
25 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03397/93658.8342 Lou C-Available

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