Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Consumer behavior in marketing strategy
Author
Howard, John A.
Additional Author(s)
-
Publisher
Englewood Cliffs, New Jersey: Prentice-Hall, 1989
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMER BEHAVIOR
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix, 375 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02466/90
658.834 How C
-
Available
Similar Collection
by author or subject
Peranan saluran distribusi dan promosi dalam meningkatkan volume penjualan PT Bokor Mas di Mojokerto
Analisis differential threshold terhadap merek Karisma X 125 dan Karisma X 125D dari PT. Astra Honda Motor (penelitian konsumen di Surabaya)
Analisa formulasi strategi pemasaran Biru Api event and communication
Analisa kepuasan pelanggan dalam menggunakan kembali jasa kurir pada agen PT Pronto Worldwide Couriers di Surabaya
Perbedaan minat berwirausaha antara mahasiswa fakultas teknologi industri dan fakultas ekonomi di Universitas Kristen Petra (angkatan 2000)
Analisa dependensi temperamen agen dengan prestasi kerja pada perusahaan asuransi jiwa Panin Life cabang Surabaya
Rebranding SBO TV
Measuring brand equity of memories of Asia Restaurant