Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Consumer behavior in marketing strategy
Author
Howard, John A.
Additional Author(s)
-
Publisher
Englewood Cliffs, New Jersey: Prentice-Hall, 1989
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMER BEHAVIOR
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix, 375 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02466/90
658.834 How C
-
Available
Similar Collection
by author or subject
Analisis kualitas layanan dan perceived value serta pengaruhnya terhadap kepercayaan dengan kepuasan sebagai variabel mediasi pada pelanggan SPBU Pertamina di Surabaya
Analisa pengaruh bukti fisik terhadap keputusan pembelian konsumen di The Light Cup Cafe Surabaya
Design for effective selling space
Penggunaan media iklan billboard dalam meningkatkan brand awareness produk kursi lipat alpen
Pengaruh customer value terhadap loyalitas konsumen dengan customer satisfaction sebagai variabel intervening terhadap salon Shinjuku Surabaya
Power branding
Peranan saluran distribusi dalam usaha mencapai target penjualan intel karaoke dari PT Panggung Electronic Industries di Surabaya
Pengaruh financial leteracy, parental socialization, peer influence, self-control terhadap saving behavior