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Consumer behavior in marketing strategy
Author
Howard, John A.
Additional Author(s)
-
Publisher
Englewood Cliffs, New Jersey: Prentice-Hall, 1989
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMER BEHAVIOR
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix, 375 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02466/90
658.834 How C
-
Available
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