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Evaluasi konsumen pada perluasan merk dagang, pengaruh dari perluasan merk dagang pada pasar saham dan efisien periklanan, dampak jangka panjang promosi dan periklanan terhadap pilihan merk konsumen

Author
  • Samuel, Andre
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Manajemen UK Petra, 2001
Language
Indonesian
ISBN
-
Series
Rangkuman karya ilmiah/Tugas Akhir No. 134/EM/2001
Subject(s)
  • MARKETING-MANAGEMENT
  • SALES PROMOTION
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
32 p.
Dimension
30 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04558/01(T) 658.8 Sam ELibrary - 8th FloorUnavailable : Removed
2.04559/01(T) 658.8 Sam E-Unavailable : Removed

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