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Strategic brand communication campaigns 5th ed.
Author
Schultz, Don E.
Additional Author(s)
Barnes, Beth E
Publisher
Lincolnwood, Illinois: NTC Business Books, 1999
Language
English
ISBN
0844229520
Series
-
Subject(s)
ADVERTISING
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
SALES PROMOTION
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 378 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03403/02
658.82 Sch S
-
Available
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