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Strategic brand communication campaigns 5th ed.

Author
  • Schultz, Don E.
Additional Author(s)
  • Barnes, Beth E
Publisher
Lincolnwood, Illinois: NTC Business Books, 1999
Language
English
ISBN
0844229520
Series
-
Subject(s)
  • ADVERTISING
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
  • SALES PROMOTION
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 378 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03403/02658.82 Sch S-Available

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