Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
International marketing 11th ed.
Author
Cateora, Philip R
Additional Author(s)
Graham, John L.
Publisher
New York: 2002
Language
English
ISBN
0071123121
Series
Subject(s)
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 694 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04744/02
658.848 Cat I
Library - 7th Floor
Available
Similar Collection
by author or subject
Principles of international marketing
Global brand strategy
International business and trade
The competitive advantage of nations
The Lancashire cotton industry and its rivals
Growing your business globally
Exporting
The Global supply chain