Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Services marketing : an asia-pacific perspective 2nd ed.
Author
Lovelock, Christopher H.
Additional Author(s)
Patterson, Paul G.
Walker, Rhett H.
Publisher
Frenchs Forest, NSW : 2001
Language
English
ISBN
1740094387
Series
-
Subject(s)
CUSTOMER SERVICES-AUSTRALIA-MARKETING
CUSTOMER SERVICES-NEW ZEALAND-MARKETING
SERVICE INDUSTRIES-AUSTRALIA-MARKETING
SERVICE INDUSTRIES-NEW ZEALAND-MARKETING
Notes
-
Abstract
Index: p. 631-636
Physical Dimension
Number of Page(s)
xii, 636 p.
Dimension
23 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02849/03
658.800994 Lov S
-
Available
Similar Collection
by author or subject
Marketing Challenges
Services marketing
Services marketing
Services marketing