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Advertising : principles and practice 6th ed.

Author
  • Wells, William
Additional Author(s)
  • Burnett, John
  • Moriarty, Sandra
Publisher
Upper Saddle River, NJ: 2003
Language
English
ISBN
0131202065
Series
Subject(s)
  • ADVERTISING
  • ADVERTISING MEDIA PLANNING
  • ADVERTISING-SOCIAL ASPECTS
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xix, 599 p.
Dimension
28 c.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00742/04659.1 Wel A-Available

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