Advertising : principles and practice 6th ed.

Author

• Wells, William

Additional Author(s)

• Burnett, John
• Moriarty, Sandra

Publisher

Upper Saddle River, NJ: 2003

Language

English

ISBN

0131202065

Series

Subject(s)

• ADVERTISING
• ADVERTISING MEDIA PLANNING
• ADVERTISING-SOCIAL ASPECTS

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xix, 599 p.

Dimension

28 c.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00742/04	659.1 Wel A	-	Available