Marketing communications : a european perspective 2nd ed.

Author

• Pelsmacker, Patrick De

Additional Author(s)

• Gevens, Maggie
• Bergh, Joeri Van den

Publisher

Harlow: 2004

Language

English

ISBN

0273685007

Series

-

Subject(s)

• SALES PROMOTION
• COMMUNICATION IN MARKETING
• MARKETING CHANNELS

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xv, 578 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02170/04	658.802 Pel M	-	Available