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Marketing communications : a european perspective 2nd ed.
Author
Pelsmacker, Patrick De
Additional Author(s)
Gevens, Maggie
Bergh, Joeri Van den
Publisher
Harlow: 2004
Language
English
ISBN
0273685007
Series
-
Subject(s)
SALES PROMOTION
COMMUNICATION IN MARKETING
MARKETING CHANNELS
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xv, 578 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02170/04
658.802 Pel M
-
Available
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