Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing communications : a european perspective 2nd ed.

Author
  • Pelsmacker, Patrick De
Additional Author(s)
  • Gevens, Maggie
  • Bergh, Joeri Van den
Publisher
Harlow: 2004
Language
English
ISBN
0273685007
Series
-
Subject(s)
  • SALES PROMOTION
  • COMMUNICATION IN MARKETING
  • MARKETING CHANNELS
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xv, 578 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02170/04658.802 Pel M-Available

Similar Collection

by author or subject
Analisa kepuasan para distributor terhadap produk, komisi dan promo melalui multi level marketing PT Centranusa Insancemerlang cabang Surabaya
Pengaruh jumlah sales promotion girl, lama pameran dan harga jual terhadap volume penjualan rumah di PT Dian Permana Surabaya
Sikap remaja Surabaya terhadap iklan kartu AS versi 'Drama Lebay'
New brand concept of fashion website 'lemari baju.com' : segmentatio, targeting, positioning
Analisa efektivitas konsep iklan abc special grade pada ambient media elevator di Surabaya
Kualitas pelayanan yang dilakukan oleh customer service pada pelanggan XL center Bali
Introduction to advertising and promotion management
Tingkat pengetahuan masyarakat Surabaya mengenai Brand AHA