Perbedaan content dan penerimaan pesan competitive dan educative advertising pada iklan sabun Dove terhadap keputusan pembelian ditinjau dari media televisi, media cetak dan media radio di Surabaya

Author

• Winarjo, Ronald

Additional Author(s)

• Ruslie, Tony Senjaya

Publisher

Surabaya: Fakultas Ekonomi Jurusan Manajemen UK Petra, 2004

Language

Indonesian

ISBN

-

Series

Tugas Akhir No. 02011774/MAN/2004

Subject(s)

• ADVERTISING
• CONSUMER BEHAVIOR
• CONSUMERS-RESEARCH
• MARKETING RESEARCH
• SALES PROMOTION

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

iv, 79 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03141/04	(T) 658.834 Win P	-	Unavailable : Removed