Please take a moment to complete this survey below
Library's collection Library's IT development CancelKnowing that Modern Fashion is not professionally managed, the writer realizes that there are many things to improve in this company. It is a challenge for the writer to find out how is the marketing strategy of the store. In this study, the writer was involved in the store's management and got the experience automatically because the writer is the owner's daughter who handles this branch of Modern Fashion. After analyzing and evaluating the store's marketing strategy, it indicates as follows: The store has problems with their management because they do not have a journal, accounting system, and lack of control. The store has a big challenge because it faces tight competition. The writer tries to give a solution or recommendation to solve the problems; that is, the company must improve their management ability by changing the current system with a new system which can be looked at in conclusion.