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The Strategy of PT Totalcitra Jayamandiri-Surabaya to increase ITS sales in the economic crisis 1997-1998

In the monetary crisis, which happened in 1997 -1998. the sales of goods are affected by this situation. Since Indonesia has many imported goods from abroad, it is essential to know how to face this situation in every sale. The data are collected from PT. Totalcitra Jayamandiri - Surabaya, which sells supplement food from Australia. Data collection and analysis describe that people still buy this kind of goods even in the monetary crisis. Therefore, the strategy of selling the goods is essential for the company.

Creator(s)
  • (92295024) LUSY
Contributor(s)
  • JACOB ISKANDAR → Advisor 1
  • LENIWATI SLAMET → Examination Committee 1
  • MICHAEL SULIYANTO → Examination Committee 2
Publisher
Universitas Kristen Petra; 1998
Language
English
Category
d2 – Diploma 2
Sub Category
Final Project
Source
Final Project No. 048/PBE/1998; Lusy Ermila (92295024)
Subject(s)
  • MARKETING
  • SALES
File(s)

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