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Library's collection Library's IT development CancelIn this paper, the writers discuss how important the use of effective advertising as a marketing strategy. The writers choose this subject/article because they find out that some companies already spent their money on advertising such as brochures, newspapers, television, etc., to attract customers to consume their product. Sometimes, the companies do not know which one the most effective advertising media to increase the companies sales. The primary purpose of advertising is to influence the prospective customer through media advertising so that people want to visit and buy the product. Another goal is that advertising can make brand awareness of companies' service or product in customers' minds. By interviewing and distributing some questionnaires to 100 customers in Galeria Matahari Department Store, the writers are curious to find out how far media advertising can influence customers and select the right media for that company. The writers analyze by comparing them to some theories of advertising and marketing management based on the interview and questionnaires result. This paper proves that using good advertising with suitable media will increase the company's good image, followed by its sales.