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Analisa ekuitas merek Tonijack's terhadap tingkat kunjungan konsumen Tonijack's Plaza Surabaya

Penelitian ini dilakukan untuk menganalisa variabel Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty dari produk ToniJack?s Surabaya. Penelitian ini dilakukan dengan cara mengambil sampel sebanyak 100 responden melalui kuesioner yang dibagikan pada Mahasiswa Universitas Kristen Petra serta para pengunjung restoran ToniJack?s yang ada di Plasa Surabaya.
Berdasarkan hasil penelitian, diperoleh bahwa variabel Brand Association adalah variabel yang paling berpengaruh secara signifikan terhadap produk yang ada di restoran ToniJack?s Surabaya. Adapun, teknik analisa yang digunakan dalam penelitian ini adalah regresi linier berganda.

Creator(s)
  • (33406047) STEPHANIE MARIA LYONO
  • (33406144) WILLIAM
Contributor(s)
  • Hatane Semuel → Advisor and Examination Committee
  • Adriana Aprilia → Advisor 2
Publisher
Universitas Kristen Petra; 2011
Language
Indonesian
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 33010209/MAN/2011; Stephanie Maria Lyono (33406047), William (33406144)
Subject(s)
  • RESTAURANTS MANAGEMENT
  • BRAND LOYALTY
File(s)

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