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Library's collection Library's IT development CancelGame Boy Advance (GBA) is a handheld video game console created by the top global
video games producers, which is Nintendo. It is originally come from Japan, but now
becoming the global electronic toys. No one can really deny the fact that many video
games/computer games/arcade games are geared more toward the male population.
It?s not by accident either since it?s partially because of the nature of males who loves
playing games. However, as time goes by, women are starting to play video games as
men do. This open to new opportunity for video games producer to penetrate this
segment. This opportunity creates an idea for making a research that discusses the video
games for girls. As a result, this dissertation reveals the possibility of selling handheld
video games to girls segment. This report is focusing on the market research, and
developing appropriate marketing strategies that matched with the result of the
research. Furthermore, the girls? buying behavior towards video games will be included
together to see their demands and expectations of video games. Finally, there are also
some useful recommendations for Nintendo to modify the consoles so that makes it
more attractive and appealing for girls.