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sport footwear global market, NIKE, Reebok, and Adidas are the biggest player
with NIKE as the mark& leader.
This dissertation report would like to analyze the competition among those three
giants. As the basis of comparison, the writer uses "9 core elements of marketing "
theory from Hermawan Kertajaya.
Deep comparison will be conducted to analyze the key success factor of NIKE in
which able to leave Reebok and Adidas by significant gap. From those elements, this
dissertation would give analysis in which section NIKE is doing better over others
and vice versa. The comparison would be supported by the relevant data and findings.
In the last chapter, this dissertation report would answer the research problem Its
NIKE untouchable by its competitors?- with several possible actions that may
facilitate Reebok and Adidas to be able to catch up with NIKE.