Government promoted-entrepreneurship program for students has been launched in 2009. Various perception among students toward the program are explained using stereotype interpretion, impression management, and emotion as perception elements in this research. The objectives of this research are: 1) Analyzing simultanously influences of stereotype interpretion, impression, and emotion on the program in a University; 2) studying the partial inffluence of stereotype interpretion, impression management, and emotion on the program; 3) Finding the variable that has the most dominant influence on the program. Results; Perceptions partially and simultanously influence the entrepreneurship program. Students show good responsiveness towards the program. Their perceptions partially contribute the program (66%). Perception on stereotype interpretetion share a contribution of 20.50 %. Perception on impression management contributes an amount of 27, 7 %. Finally perception on emotional intensity give a contribution of 28. 30 %.

Creator(s)

• SOENARTOMO SOEPOMO

Contributor(s)

-

Publisher

Universitas Kristen Petra; 2011

Language

Indonesian

Category

jou – Journal

Sub Category

-

Source

Jurnal Manajemen dan Kewirausahaan, Vol.13, No. 1, Maret 2011: 1-7; Soenartomo Soepomo (NA00404315)

Subject(s)

• ENTREPRENEURSHIP

File(s)

• jiunkpe-ns-jou-2011-na00404315-24041-persepsi-resource1.pdf