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Library's collection Library's IT development CancelThis study observed the speech styles in drug commercials.
The styles were analyzed based on the social relationships that
exist among the parties in conversation.
The writer used the qualitative approach and the data were
taken by recording from video recorder and cassette recorder.
In analyzing the twenty five drug commercials, the basic theory
that the writer used was Martin Joos' styles. Since the data
were in the form of conversation, she also used Dell Hymes'
Ethnography of Communication in order to provide the context of
the utterances. As a study about speech styles ~ndonesian drug
television commercials, this thesis was primarily concerned
with Indonesian language and its grammar as well. From the
study, it was found that there were four styles only in the
commercials, namely formal, casual, consultative and intimate.