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Implementation of marketing mix strategy in Fujitron Company

This paper is about the marketing mix application in Fujitron company. It was written after completing an internship in the company. The first chapter introduces the study's background, the problem of the statement, the purpose and significance of the study, and the scope and limitation of the report. The second chapter explains about marketing mix theory. This theory will help a marketing manager choose a proper marketing mix for his company's advancement. Chapter three analyzes the marketing mix of Fujitron company and compares the theory and practice of marketing mix. Finally, we concluded the Fujitron company marketing mix application. Then we give some suggestions to optimize the sale of Fujitron company.

Creator(s)
  • (92293004) Fonny Jan Gunawan
Contributor(s)
  • LENIWATI SLAMET → Examination Committee 1
  • Josefa Juniarti Mardijono → Advisor 1
Publisher
Universitas Kristen Petra; 1995
Language
Indonesian
Category
d2 – Diploma 2
Sub Category
Skripsi/Undergraduate Thesis
Source
Tugas Akhir 006/PBE/1996; Fonny Jan Gunawan (92293004), Dewi Puspita ( 92293025)
Subject(s)
  • ENGLISH LANGUAGE-BUSINESS ENGLISH
  • MARKETING-BIBLIOGRAPHY
File(s)

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