Please take a moment to complete this survey below
Library's collection Library's IT development CancelThe sophisticated technology of more advanced from time to time, make the flow of information very fast came to the consumers do the consumers can aware of information and knowledge about the existence of a product more quick. Therefore, besides creative and innovative, the company must work hard in communicating product knowledge desired so that up to consumers based on target audience has been set. One of them use the television advertisement and an endorser as a media. POND’S Men is one of the product facial foam devoted exclusively to men. As an new product, POND’S men intensive in promoting the product, especially trough advertising television. This is important for POND’S men can get the interest of brand awareness in society, especially men and also could improve a purchase intention.