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Library's collection Library's IT development CancelAdvertising, as a persuasive communication, tries to persuade
people to believe in the product and then buy the product. Therefore the language
plays an important aspect in the process of communication in which the message
can be delivered to and achieved by consumers well. This study used Arifm’s
Methods of Delivery to analyze the language used on TV commercials. 175
advertisements in TV channels have been collected from the to 14th April 2001
from which the writer then made written transcriptions. The Data was cut into
utterances based on one speaker’s utterance then put into table of Methods of
Delivery. The Writer found that each category of TV commercials applied a
certain method in delivering the message to the audience. Concerning the methods
that use Statement, Statement followed by aspect of Feature of the product was
the most frequently used. While concerning the Non-statement, Principle of
Conviction was the highest to be used in all kinds of the TV commercials. It can
be concluded that each kind of TV commercial has its own characteristic in
delivering message to the audience. Method of delivery is an important aspect to
be considered for helping the advertiser to determine which method is the most
suitable to be applied in a certain kind of commercial.