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The Analysis of marketing strategy in Parkheuvel restaurant

Marketing is the key to promote a product. As we know and learn, to be
able to market a product, promotion is necessarily needed. Many companies
usually give information about their product to their market, by television, radio,
brochure, etc.
What we are going to learn are some points that can be used as promotion
media for our company. In this case is a Restaurant Parkheuvel, by keeping the
quality of service and product (dishes) .Restaurant Parkheuvel also keep the
quality by developing their own employee skills. These ways in fact create a self
promotion to its market. Customers who have consumed the products will create a
self promotion called mouth to mouth promotion. This pattern create self market,
guest loyalty and costless, than using other method of promotion.

Creator(s)
  • (33498114) OKTAVIANUS KURNIAWAN
Contributor(s)
  • S.A. GEHRELS → Supervisors CHN 1
Publisher
Universitas Kristen Petra; 2004
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 02/01/123/HTL/2004; Oktavianus Kurniawan (33498114)
Subject(s)
  • MARKETING-MANAGEMENT
  • RESTAURANT MANAGEMENT
File(s)

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