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A Marketing booklet for the Alana Hotel Surabaya: the best way to emphasize the uniqueness of its products in promoting itself to institutions and companies

The Alana is a four-star hotel located in the South of Surabaya. It was built in 2013, which means that it is still a new hotel. Since it is new, it lacks the necessary promotion tool to reach the institutions and companies. In fact, The Alana does not have the promotion tool which emphasizes its excellence and uniqueness of the products. To solve the problem, The Alana needs a marketing booklet, which can help them to show their strengths. This marketing booklet consists of table of contents, company overview (about The Alana), product descriptions (hotel rooms, room types, hotel facilities, and meeting rooms), and contact information (contact us). The company overview will help The Alana to emphasize the strengths to the potential customer. Moreover, in the product descriptions, there will be detailed information about the rooms, facilities, and services that The Alana provides. By having this information, a marketing booklet will become the best tool for The Alana to show the strengths of their products and help them to reach their target market. Therefore, the institutions and companies will use the products or services in a large number and more sales can be achieved.

Creator(s)
  • (11411032) LIA MARGARETHA
Contributor(s)
  • Jusuf Imam Ibrahim → Advisor 1
  • Herwindy Maria Tedjaatmadja → Examination Committee 1
Publisher
Universitas Kristen Petra; 2015
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Undergraduate Thesis No. 02012117/ING/2015; Lia Margaretha (11411032)
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
  • BRAND NAME PRODUCTS-CASE STUDIES
  • ADVERTISING-BRAND NAME PRODUCTS
File(s)

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