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Library's collection Library's IT development CancelBrotherwood Decoration is a new decoration company established in June
2014 which focuses on environmental friendliness by using recycled wood as its
main material. The problem that Brotherwood Decoration has is that there are
some decoration companies which have been in the same business before its
establishment in 2014. Unlike its predecessors, Brotherwood Decoration, as a new
company, is less known. Because of that, Brotherwood Decoration does not have
as many customers as its predecessors. If this problem is not solved immediately,
Brotherwood Decoration will suffer from financial difficulty. That is why, in
order to solve this problem, Brotherwood Decoration needs to show its strengths
to more people. For that reason, Brotherwood Decoration needs a marketing tool
which can introduce the company to prospective customers. In my project, I
decided to make a marketing booklet which contains four parts: table of contents,
company overview (“About Brotherwood Decoration”), products (“Products”),
and company contact information (“Contact Us”). The company overview will
help Brotherwood Decoration promote its company to prospective customers
because it provides information about the strengths and the uniqueness of this
company. The strengths and the uniqueness are that Brotherwood Decoration
focuses on environmental friendliness. It uses recycled wood as the main material
in decorating. Besides, using recycled wood, Brotherwood Decoration still
maintains the quality of its vintage and classic decoration. For the products
description, it can help Brotherwood Decoration promote its products to
prospective customers since it contains the information about the products and the
price as well. By having this marketing booklet, Brotherwood Decoration will
expectedly be able to get more customers because it will be distributed to the
company institutions such as malls or hotels in Surabaya.