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Library's collection Library's IT development CancelTheoretically, in communication, people should apply the Cooperative Principle
that is reflected in the four maxims of conversation, they are the Maxim of
Quantity, the Maxim of Quality, the Maxim of Relevance and the Maxim of
Manner. Grice, who proposed those maxims of conversation said that people
should obey those maxims in order to have an effective communication without
any miscommunication. In fact, sometimes people deliberately flout the maxims
but it does not lead to miscommunication. In flouting the maxims, people mostly
have reasons behind that. Therefore, the writer is interested in analyzing the most
flouted maxim in Mad about You and the reasons of the flouting. Mad about You
was chosen because the writer thinks that this sitcom contains many maxim
floutings. In analyzing the data, the writer uses Grice's theory on maxim. The data
were collected by searching the transcripts on the Internet, watching the record for
many times, grouping the conversation, deciding which maxims are flouted based
on the criteria, finding the reasons of the flouting and making the table to show
the findings. As the result, the writer found out that the most flouted maxim is the
Maxim of Quantity (35,1%). The reasons of flouting this maxim are to stress
something, to cover something, to save the time, to be clear, to show caring, to be
cynical, to expect something and to give solution.