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Library's collection Library's IT development CancelBecome bigger in terms of size and profit are the main goal for almost all of the companies in the
world. There are several methods to achieve those goals, one of them is by expanding to other
countries. This condition also being experienced by Straetus International. It has expanded to
other countries in the last 6 years, such as German, Poland, and Romania. However, since almost
all of the countries are located in the western countries, there are no huge differences in politic,
economy, or culture. Therefore, this study wants to analyze how Straetus International expands
in Indonesia by determining the type of business entity and finance that are appropriate for the
company.
Deciding those types need a lot of researches, such as the country, industry, and company
conditions. By examining those three, it will help Straetus International to penetrate the
Indonesia's market. The country conditions can be looked at from politic, economy, socialculture,
technology, environment, and legal. It might be totally different with other countries that
Straetus International usually expands since Indonesia is a developing countries where
everything is not ruled properly. While the industry condition which is debt collection is not
good in Indonesia. People have a bad perception about it and does not want to be associated with
any companies or agencies. Last, Straetus International should take a look at the inside of the
company. It should be able to identify what the strengths, weaknesses, competitive advantages,
and added values that it can give to the customers. By analyzing all of those factors, it will allow
Straetus International ready to penetrate Indonesia's market.
In addition, not only doing some researches, but this study also uses interview to know the
opinion of the experts. The interviews are coming from diverse backgrounds, such as
businessman, legal foreign consultant, tax, and finance.