Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya

-

Creator(s)
  • (34412071) FENNY VABIOLA PRASETYA
Contributor(s)
  • Lianto, S.E., MFM. → Advisor 1
  • Tessa Vanina Soetanto → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 340102411MAN/2016; Fenny Vabiola Prasetya (34412071)
Subject(s)
  • BRAND CHOICE
  • BRAND LOYALTY
  • CONSUMERS PREFERENCES
  • MARKETING
File(s)

Similar Collection

by creator, contributor, or subject
The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya
Perancangan penjadualan pada departemen produksi di CV. Kayu Murni
Continuance intention factors of mobile payment services provided by OVO
Pengaruh brand reputation terhadap brand loyalty melalui brand relationship quality sebagai variabel intervening dan switching cost sebagai variabel moderating pada produk sepatu olahraga basket merek nike
The impact of marketing mix and social influence to the customers' purchase intention of Samsung Smartphone in Surabaya
Peningkatan kinerja penjualan melalui pengelolaan jajaran penjual yang lebih profesional pada PT Murni Anugrah Mandiri di wilayah Surabaya dan sekitarnya
Pengaruh brand imag dan perceived quality terhadap kepuasan dan loyalitas pelanggan mobil Toyota di Surabaya
Marketing plan for adk inisghts