Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya

-

Creator(s)
  • (34412071) FENNY VABIOLA PRASETYA
Contributor(s)
  • Lianto, S.E., MFM. → Advisor 1
  • Tessa Vanina Soetanto → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 340102411MAN/2016; Fenny Vabiola Prasetya (34412071)
Subject(s)
  • BRAND CHOICE
  • BRAND LOYALTY
  • CONSUMERS PREFERENCES
  • MARKETING
File(s)

Similar Collection

by creator, contributor, or subject
The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya
Perancangan penjadualan pada departemen produksi di CV. Kayu Murni
Upaya peningkatan produktivitas line produksi rollo di PT Campina Ice Cream Industry
Analisa ekuitas merek Hachi Hachi Bistro di kalangan mahasiswa Universitas Kristen Petra
Pengaruh brand community affect dan brand community trust terhadap brand community commitment dan brand loyalty pada komunitas motor matic Honda Surabaya
Efektifitas product placement UP Date Boutique pada acara GMHR (Good Morning Hard Rockers) SBO TV Surabaya
The impact of social media communication forms on brand equity dimensions and consumer purchase intention
Penentuan faktor yang mempengaruhi loyalitas pelanggan pada sebuah kartu GSM