Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya

-

Creator(s)
  • (34412071) FENNY VABIOLA PRASETYA
Contributor(s)
  • Lianto, S.E., MFM. → Advisor 1
  • Tessa Vanina Soetanto → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 340102411MAN/2016; Fenny Vabiola Prasetya (34412071)
Subject(s)
  • BRAND CHOICE
  • BRAND LOYALTY
  • CONSUMERS PREFERENCES
  • MARKETING
File(s)

Similar Collection

by creator, contributor, or subject
The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya
The effect of perceived scarcity of resources, organizational support, and organizational accountability towards turnover intention in FMCG industry with politics perceptions as a mediating variable
The impact of e-service quality towards customer loyalty mediated by customer perceived value in the case of Go-Jek
Optimalisasi personal selling untuk meningkatkan penjualan Heng Sheng pada PT. Master Indo Prima Raya di Surabaya
Pengaruh iklan dan latar belakang demografi terhadap pembentukan brand image es krim Wall's pada konsumen di Surabaya
Analisa perbedaan persepsi konsumen pasca rebranding Penang Village menjadi Penang’s House serta dampaknya terhadap loyalitas konsumen
Segmentation and positioning strategy for Indonesian Rattan Furniture in the Netherlands
Marketing plan for adk inisghts