Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya

-

Creator(s)
  • (34412071) FENNY VABIOLA PRASETYA
Contributor(s)
  • Lianto, S.E., MFM. → Advisor 1
  • Tessa Vanina Soetanto → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 340102411MAN/2016; Fenny Vabiola Prasetya (34412071)
Subject(s)
  • BRAND CHOICE
  • BRAND LOYALTY
  • CONSUMERS PREFERENCES
  • MARKETING
File(s)

Similar Collection

by creator, contributor, or subject
The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya
The impact of brand image and brand equity towards brand loyalty mediated by customer satisfaction in the case of Greenfields in Indonesia
Peningkatan kapasitas produksi di PT Wangta Agung I
Analisa communication gap dalam layanan Telkom Speedy PT Telkom di Surabaya
Analisa brand awareness masyarakat Surabaya dan sekitarnya terhadap Supermall Pakuwon Indah dan Pakuwon Trade Center
Analisa pengaruh product quality terhadap brand loyalty dengan customer satisfaction sebagai variabel mediator pada brand Uniqlo
The Impact of cause related marketing towards purchase intention of millennials in Indonesia with brand equity as the mediating variable: a case study of Lifebuoy
Analisis tingkat brand loyalty pada produk shampo merek "Head & Shoulders"