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The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya

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Creator(s)
  • (34412071) FENNY VABIOLA PRASETYA
Contributor(s)
  • Lianto, S.E., MFM. → Advisor 1
  • Tessa Vanina Soetanto → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 340102411MAN/2016; Fenny Vabiola Prasetya (34412071)
Subject(s)
  • BRAND CHOICE
  • BRAND LOYALTY
  • CONSUMERS PREFERENCES
  • MARKETING
File(s)

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The Impact of marketing mix toward consumer purchasing decision on footwear product: a case of Rotelli in Surabaya
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