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Library's collection Library's IT development CancelThis study observes the perceived meanings produced by women and men respondents as respondents from different gender group can produce different perceived meanings from each other. After that, the writer proceed with analyzing the differences between the women and men respondents’ perceived meanings. Using Process of Signification, the study of myth and decoding, the writer analyzed how meanings are perceived in Olay “Identical Twins And Best Friends” video commercial. The study uses descriptive qualitative approach to describe the meaning of qualitative material in a systematic way. The finding is that in perceiving, women respondents are more likely to relate the women in the video with themselves about beauty and their own experience, and relationship with their sisters; while men respondents are most likely to relate them with their ideal type of women. Some of men respondents also talk about their experience dealing with older people and other female friends, but mostly relate them with their ideal type of women that they like. Through this study, the writer expects that the result will help the readers understand the influence of gender in perceiving meanings from an advertisement.