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Analisa pengaruh customer benefit, customer knowledge dan customer experience terhadap intention to reuse airbnb

Penelitian ini mengulas tentang pengaruh Customer Benefit, Customer Knowledge dan Customer Experience terhadap Intention to Reuse Airbnb. Penelitian ini akan memberikan deskripsi mengenai minat turis dalam memilih Airbnb ditinjau dari sisi benefit yang didapat oleh customer, Knowledge dan Experience. Penelitian ini bersifat kuantitatif dengan menggunakan teknik analisa Statistical Product and Service Solution (SPSS).
Data penelitian diperoleh dengan menyebarkan kuesioner. Penelitian ini menggunakan Uji Asumsi Kalsik, Uji Analisis Regresi Linear Berganda, Uji T, Uji F. Crosstab digunakan untuk melihat adanya keterkaitan antara profil responden dengan Intention to Reuse, Customer Experience dan Customer Benefit.

Creator(s)
  • (35414020) DEVI LIONORA
  • (35414048) MATAN ARTHURRIA GENOVEVA T.M.
Contributor(s)
  • Edwin Japarianto → Advisor and Examination Committee
  • Hatane Semuel → Examination Committee 1
  • Devi Destiani Andilas → Examination Committee 2
Publisher
Universitas Kristen Petra; 2019
Language
Indonesian
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 35010335/MAN/2019; Devi Lionora (35414020)Matan Arthurria Genoveva T.m. (35414048)
Subject(s)
  • CONSUMER BEHAVIOR
  • CONSUMERS--RESEARCH
File(s)

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