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Promoting the products offered by "La Lisa Hotel" with an effective promotional video

The main problem that La Lisa currently facing is the potential customers did not give good feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La Lisa could not get the attention from as potential customers mostly from all over Surabaya such as government officers. Therefore, the solution to the problem is to make a promotional video. With this video, the potential customers will be more interested when they see motion pictures highlighting the unique selling points, rather than just a brochure.

Creator(s)
  • (11413029) YOKO AMIRUDIN
Contributor(s)
  • Jusuf Imam Ibrahim → Advisor 1
  • Dwi Setiawan → Examination Committee 1
  • Herwindy Maria Tedjaatmadja → Examination Committee 2
Publisher
Universitas Kristen Petra; 2019
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Undergraduate Thesis No. 02012298/ING/2019; Yoko Amirudin (11413029)
Subject(s)
  • BUSINESS COMMUNICATION
  • DIGITAL COMMUNICATION
File(s)

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