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Library's collection Library's IT development CancelThis is a final project report on a problem at Maru design agency. Maru design is a strategic and brand design agency which provides the company with their services of branding and rebranding. The services help their client to create and develop brands to solve the problem that they have, mainly for the marketing development of companies. In their services, they need to research about the product of the client’s brand or prospect’s brand, but there is no clear procedure to do market research even though it is an important step to attract prospect and before they develop the brand. Thus, marketing research guideline is needed for maru design. The guideline is used as procedures by which to determine a course of action. Different from a guide that only indicates or direct, the guideline will give detailed steps to achieve the goal, which is market research in this case. The guideline will consist of prospect’s information, product analysis, customer analysis, and competitor analysis to provide detailed data and information. Thus, this guideline will help to do in-depth market research for any people from any background and help maru design either to get a project or to get information before doing their rebranding.