Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Increasing the brand awareness of Onokabe Surabaya through a promotional video

Onokabe, an all-you-can-eat Japanese restaurant, is one of Boga Group Jatim’s brands established in December 2018 by Mr. Steven, the CEO of Boga Group Jatim. Onokabe has three competitors, namely Cocari, BBQ Frenzy, and Hanamasa. The competitors have similar concepts, prices, and products as Onokabe. However, due to ineffective marketing, Onokabe lacks customers and brand awareness. Whereas, Onokabe has a strong USP among the competitors, which is high-quality meat and a lot of buffet variation. Therefore, through a promotional video that highlights its USP, Onokabe can improve its brand awareness and attract potential customers. Besides that, a promotional video can be spread widely in this digital era to reach more people. Hopefully, highlighting the strength of Onokabe and spreading that message through promotional video can solve the problem of Onokabe and increase sales.

Creator(s)
  • (A11170016) VINCENT STEFFANO HARIYANTO
Contributor(s)
  • Jusuf Imam Ibrahim → Advisor 1
  • Dwi Setiawan → Examination Committee 1
Publisher
Universitas Kristen Petra; 2021
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
A Creative Thesis – Program English for Creative Industry
Source
A Creative Thesis No. 02012361/ING/2021; Vincent Steffano Hariyanto (A11170016)
Subject(s)
  • BRANDING (MARKETING)
  • PROMOTIONAL FILMS
  • SALES PROMOTION
File(s)

Similar Collection

by creator, contributor, or subject
The Codes used by the presenter of JTV's "Pecinan"
Increasing the brand awareness of Sans Power's consumers by highlighting its unique selling points in its marketing booklet
Sikap masyarakat Surabaya terhadap brand baru Surabaya Suites Hotel
Pengaruh brand image terhadap loyalitas pelanggan Bumi Flora Indonesia melalui variabel perceived quality sebagai mediasi
Perancangan bisnis start up Flapper Tart
Analisa pengaruh perceived quality terhadap repeat purchase dari wingko babat kelapa hijau dengan customer value dan brand customer experience sebagai media intervening
Analisa sikap audience terhadap product/brand placement Apple pada film Mission Impossible 4: Ghost Protocol
Peran kepribadian merek berbasis gender dalam memoderasi pengaruh persepsi kualitas layanan terhadap kepercayaan dan intensi berperilaku atas merek jasa arsitek profesional di Indonesia