Please take a moment to complete this survey below
Library's collection Library's IT development CancelThis is a study of diction used in cosmetic advertisement slogans in Cleo
magazine. Here, the writer used several theories, such as stylistics, diction, and
discourse to help her reconstruct the meanings of cosmetic advertisement slogans.
Moreover, the data are taken from Cleo Magazine, published in November 2006,
and February 2007. Then, in analyzing the data, the writer used both qualitative
and quantitative approaches. In this case, the writer analyzed the data
descriptively and then the writer also distributed questionnaires to 20 respondents
whose criteria are adults, mainly females, interested in cosmetic products, and
familiar with English. Finally, it can be concluded that the dictions used in
cosmetic advertisement slogans are able to transmit its messages, in which the
readers are able to capture its perceived meanings easily.