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Library's collection Library's IT development CancelSlogan is one of language phenomena. Slogan can be found in
advertisements. Through slogans, the advertisers can convey the message about
the products that are being promoted. It is a big mistake to say that advertising
language is not important because in fact, the language of the advertisement
sometimes is more important than the visual aspect because language can
communicate the ideas of products that are advertised and also deliver the
advertisers? messages to the potential buyer. It will be hard, maybe impossible, to
convey the message to promising buyers in order to make them try and buy the
products if the advertisements do not use language as the tool of communication.
By having a short, clear, catchy, colourful sound pattern, a slogan can be
remembered easily. Slogans usually consist of around four to eight words. They
usually have special sound pattern. Sound pattern concerns repetition of sounds
whether it is consonances or vowels and also rhymes. Therefore, the writer is
interested to analyze the slogans of Coca Cola. Here, the writer wants to know the
sound patterns and also intended meaning of Coca Cola. The writer uses the
theory of sound pattern by Short (1996) and also uses the theory of Pragmatics by
Yule (1996). She also uses context and schemata to her help in analyzing the
intended meaning. The writer uses descriptive-qualitative approach. She is also
helped by three American Native Speakers as the triangulators of the slogans. The
results of the analysis shows that there are four kinds of sound patterns that can be
found in Coca Cola slogans and she also finds out the intended meaning of Coca
Cola slogan, that is, most all Coca Cola advertisements slogans says that Coca
Cola has good taste that can refresh people who drink it.