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Winning the story wars : why those who tell-and live-the best stories will rule the future

Author
  • Sachs, Jonah
Additional Author(s)
-
Publisher
Boston, MA: Harvard Business Review, 2012
Language
English
ISBN
9781422143568
Series
Harvard Business Review
Subject(s)
  • CONSUMERS-PSYCHOLOGY
  • MARKETING--SOCIAL ASPECTS
  • SOCIAL MEDIA
  • STORYTELLING-PSYCHOLOGICAL ASPECTS
Notes
. Bibliography: p. 243 - 249. Index: p. 251 - 260
Abstract
-
Physical Dimension
Number of Page(s)
viii, 264 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01984/13658.802 Sac WLibrary - 7th FloorAvailable

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