Motivation of workers on microtask crowdsourcing platforms 1st ed.

Author

• Naderi, Babak

Additional Author(s)

-

Publisher

Cham, Switzerland : Springer International Publishing, 2018

Language

English

ISBN

9783319727004

Series

T-labs series in telecommunication services

Subject(s)

• HUMAN COMPUTATION
• EMPLOYEE MOTIVATION
• SOCIAL MEDIA

Notes

. .

Abstract

This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker’s decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

Physical Dimension

Number of Page(s)

1 online resource (xiv, 112 p.)

Dimension

-

Other Desc.

ill. (in color.)

Summary / Review / Table of Content

Introduction --
Theoretical Background on Motivation --
Who are Crowdworkers? --
How to Measure Motivation --
What Determines Task Selection Strategies? --
What Influences Workers’ Performance? --
Conclusion and Outlook.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01234/20	658.314 Nad M	Online !	Available