Social media for social good : a how-to guide for nonprofits

Author

• Mansfield, Heather

Additional Author(s)

-

Publisher

New York: McGraw Hill, 2012

Language

English

ISBN

9780071770811

Series

Subject(s)

• NONPROFIT ORGANIZATIONS-INFORMATION TECHNOLOGY
• SOCIAL MEDIA
• SOCIAL MARKETING

Notes

. . Index: p. 259-266

Abstract

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

Physical Dimension

Number of Page(s)

xx, 266 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Web 1.0: the static Web --
Websites, E-newsletters, and "donate now" campaigns --
Web 2.0: the social Web --
Getting started with social media --
Facebook and Facebook Apps --
Twitter and twitter Apps --
Youtube and Flickr --
Linkedin --
Blogging --
Web 3.0: the Mobile Web --
Social media and the Mobile Web --
Mobile Websites --
Group text messaging and text-to-give technology --
Smartphone Apps.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01525/18	658.872 Man S	Library - 7th Floor	Available